Supporting marketing initiatives for the accommodation sector in Gozo

The scheme supports accommodation operators in Gozo to promote the island as a holiday destination through digital marketing through a reimbursement of up to 65% of the eligible expenditure, capped at €8,000. Eligible operators must invest a minimum of €5,500 including the grant and the content marketing plan developed should cover between 6 to 12 months.

The objective of the scheme is to support accommodation operators in Gozo in the promotion of the Island as a holiday destination through digital marketing. The Ministry for Gozo and Planning remains committed to incentivise the accommodation sector in investing in continuous and intensive professional digital marketing for the attraction of sustainable high-quality tourism and the overall promotion of the VisitGozo brand.

The scheme supports domestic and international digital marketing initiatives by accommodation providers in Gozo. It is essential that the supported initiatives are ones that have been duly researched and decided upon, taking into consideration valuable return on investment and target audiences.

For more information, please visit the Invest Gozo website on https://investgozo.gov.mt/marketing-initiatives-for-accommodation-sector-in-gozo/